Large companies advertising with News of The World, the disgraced, less than 1% of the largest media corporation in the world) are considering withdrawal from the company.
Proctor and Gamble, the third largest, is one. Its products include Crest Toothpaste and Bold washing powder; the company is only considering the move but has made a big splash in the other papers about it, as did Tesco, who slyly withdrew its indignation amidst the brouhaha.
P and G make big
splash on leaving dirty rag,
hoping for whitewash.